HookRugby (“we,” “our,” or “us”) operates the website https://www.hookrugby.com. We sell rugby jerseys, sportswear, and related products to customers in different countries.
We respect your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains what information we may collect, how we use and share it, how we protect it, and the choices and rights available to you when you visit our website or make a purchase.
By using our website, you acknowledge that you have had the opportunity to review this Privacy Policy. Where consent is required by law, we will request your consent before processing your personal information for the relevant purpose.
1. Personal Information We Collect
The information we collect depends on how you interact with our website and services.
Information You Provide Directly
When you place an order, contact us, subscribe to marketing communications, or otherwise interact with our store, we may collect:
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Contact information: Name, email address, telephone number, billing address, and shipping address.
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Order information: Products purchased, order number, order history, delivery details, and transaction-related information.
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Payment information: Payment status, transaction references, and other payment-related details provided through our payment providers. Payment card information is generally processed by the relevant payment provider rather than stored directly by us.
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Customer service communications: Messages, inquiries, feedback, and information you provide when requesting assistance, returns, exchanges, or refunds.
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Marketing preferences: Your preferences regarding promotional emails and other marketing communications.
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Account information: If customer accounts are available and you choose to use them, we may collect the information associated with your account.
Please do not send unnecessary sensitive personal information to us through email or other communication channels.
Information Collected Automatically
When you visit our website, we and certain service providers may automatically collect information such as:
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IP address and approximate location derived from it.
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Browser type, device type, operating system, and language settings.
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Pages viewed, products browsed, referring websites, and interactions with our store.
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Dates, times, and duration of visits.
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Cookie identifiers and similar online identifiers.
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Technical information used to maintain website security, prevent fraud, and improve performance.
The information collected depends on the technologies enabled on our store and your privacy preferences.
Information from Third Parties
We may receive information from third parties that help us operate our business, including Shopify, payment processors, shipping and fulfilment providers, fraud prevention services, and marketing or analytics providers.
We handle such information in accordance with this Privacy Policy and applicable law.
2. How We Use Your Personal Information
We may use personal information for the following purposes:
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Order processing: To accept, process, fulfil, ship, and manage your purchases.
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Payment processing: To facilitate payments, refunds, and transaction verification.
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Customer support: To respond to inquiries and assist with orders, delivery issues, returns, and exchanges.
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Account management: To operate customer accounts and provide relevant store features, where available.
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Website operation: To maintain, troubleshoot, secure, and improve our website.
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Fraud prevention: To detect, investigate, and prevent fraudulent transactions, abuse, and security incidents.
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Analytics: To understand website traffic, product performance, and customer interactions.
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Marketing and advertising: Where permitted by law and consistent with your preferences, to send promotional communications, measure advertising performance, and provide relevant advertisements.
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Legal compliance: To comply with applicable laws, regulations, lawful requests, and legitimate legal obligations.
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Business administration: To maintain business records, resolve disputes, and protect our legal rights.
Where required by applicable data protection law, we rely on an appropriate legal basis for processing your information, such as fulfilling a contract, complying with a legal obligation, obtaining your consent, or pursuing legitimate interests that do not override your rights.
3. Cookies and Similar Technologies
Our website may use cookies, pixels, tags, and similar technologies to support essential store functions and, where enabled, analytics, personalisation, and advertising.
These technologies may help us:
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Keep your shopping cart working.
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Remember your preferences.
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Understand how visitors use our website.
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Measure marketing campaign performance.
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Help prevent fraud and improve security.
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Support advertising and marketing activities.
You can manage available cookie preferences through our website's cookie banner or privacy settings, where provided. You may also be able to manage cookies through your browser settings.
Where applicable law requires consent for non-essential cookies or tracking technologies, we will use the relevant consent controls.
Blocking certain cookies may affect some website features.
4. How We Share Personal Information
We do not disclose personal information indiscriminately. However, we may share information with the following categories of recipients when necessary for the purposes described in this policy.
Shopify and Store Service Providers
Our store is hosted on Shopify. Shopify and other service providers may process information to support website hosting, checkout, customer accounts, order management, security, and related services.
Payment Providers
Payment service providers process payment information to complete transactions, verify payments, prevent fraud, and issue refunds.
Shipping and Fulfilment Providers
We may share relevant contact, address, and order information with delivery companies, fulfilment providers, and other logistics partners so they can deliver your purchases and provide shipment updates.
Analytics and Advertising Partners
Where enabled and permitted by law, we may share certain device, browsing, or interaction information with analytics providers and advertising partners to understand website performance, measure campaigns, or support targeted advertising.
Depending on the applicable privacy law and the technologies used, certain disclosures may qualify as “selling,” “sharing,” or processing for targeted advertising. You may have the right to opt out of these activities.
Professional Advisers and Authorities
We may disclose information to legal advisers, accountants, regulators, law enforcement agencies, or other authorities where reasonably necessary to comply with the law, protect rights, investigate fraud, or resolve disputes.
Business Transfers
If our business is involved in a merger, acquisition, restructuring, financing, or sale of assets, personal information may be transferred as part of that transaction, subject to applicable legal requirements.
Other Disclosures
We may share information when you direct us to do so, give the required consent, or when another lawful basis permits the disclosure.
5. Sale, Sharing, and Targeted Advertising Choices
Certain privacy laws give consumers the right to opt out of the sale or sharing of personal information, including sharing for cross-context behavioural advertising or certain forms of targeted advertising.
Where applicable, you can exercise these rights through the Your Privacy Choices or data-sharing opt-out controls available on our website.
You may also contact us at hookrugby@163.com to submit a privacy request.
Some browsers support the Global Privacy Control (GPC) signal. Where required by law and supported by our privacy configuration, we will treat a valid signal as an opt-out request for the applicable activities.
Your available choices depend on your location, the technologies used on our website, and the law that applies to you.
6. Email Marketing and Promotional Communications
If you subscribe to our mailing list or otherwise provide the required permission, we may send you product updates, offers, promotions, and other marketing communications.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the message or by contacting hookrugby@163.com.
Even if you opt out of marketing communications, we may still send essential non-promotional messages relating to your purchases, payments, delivery, returns, security, or customer service.
We will obtain consent for marketing communications where required by law.
7. International Data Transfers
Because HookRugby serves customers in different countries and relies on third-party service providers, your personal information may be processed or stored in countries other than the country in which you live.
Those countries may have different data protection laws.
Where required, we will use appropriate safeguards for international transfers of personal information, such as recognised contractual protections or other legally approved transfer mechanisms.
For more information about Shopify's handling of personal information, please review Shopify's applicable privacy documentation.
8. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including processing orders, providing customer support, maintaining business records, resolving disputes, preventing fraud, and complying with legal obligations.
Retention periods depend on the type of information, the purpose for which it was collected, and applicable legal requirements.
When personal information is no longer required, we will take reasonable steps to delete it, anonymise it, or securely dispose of it, subject to applicable law and legitimate recordkeeping requirements.
9. Data Security
We use reasonable administrative, technical, and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.
However, no website, online service, or method of electronic transmission can be guaranteed to be completely secure.
You should take reasonable precautions when using the internet and avoid sending sensitive payment information through unsecured communication channels.
10. Your Privacy Rights
Depending on your location and the laws that apply to you, you may have the right to:
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Request access to personal information we hold about you.
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Request a copy of your personal information in a portable format, where applicable.
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Request correction of inaccurate or incomplete information.
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Request deletion of personal information, subject to legal exceptions.
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Withdraw consent where processing is based on consent.
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Object to or restrict certain processing activities.
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Opt out of the sale or sharing of personal information or certain targeted advertising activities.
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Limit certain uses or disclosures of sensitive personal information where applicable.
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Appeal a decision we make regarding a privacy request, where required by law.
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Lodge a complaint with the relevant data protection authority.
These rights are not absolute and may be subject to verification requirements and legal exceptions.
How to Exercise Your Rights
To submit a privacy request, contact us at:
Email: hookrugby@163.com
Please describe your request and provide enough information for us to understand and process it. We may need to verify your identity or authority before responding, where legally permitted or required.
We will respond within the timeframes prescribed by applicable law.
We will not unlawfully discriminate against you for exercising privacy rights available to you.
11. California Privacy Notice
If you are a California resident covered by the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), you may have additional rights regarding your personal information.
These rights may include the right to know, access, correct, or delete certain personal information; the right to opt out of the sale or sharing of personal information; the right to limit certain uses and disclosures of sensitive personal information; and the right to receive equal treatment when exercising your privacy rights.
Categories of Information
Depending on how you interact with our store, we may collect the following categories of personal information:
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Identifiers, such as your name, email address, telephone number, postal address, IP address, and online identifiers.
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Customer records information, such as billing and shipping details and purchase history.
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Commercial information, such as products purchased, considered, or added to your cart.
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Internet or electronic network activity information, such as browsing activity and interactions with our website.
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Approximate geolocation information derived from your IP address.
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Inferences drawn from interactions with our website, where applicable, such as preferences used to personalise experiences or advertising.
We collect these categories from you, your devices, and service providers or business partners involved in operating our store.
We use the information for the purposes described in Section 2, including order fulfilment, customer service, website operation, security, analytics, and marketing where permitted.
Disclosure and Advertising
We may disclose relevant categories of information to service providers and other recipients described in Section 4.
If advertising or analytics technologies are enabled, certain information may be shared with advertising or analytics partners in a manner that qualifies as “sharing” or “selling” under applicable California law. We do not intend this statement to imply that every category of information is sold or shared in every instance.
California residents may submit eligible requests through the privacy controls on our website or by contacting hookrugby@163.com.
Where required, we will honour applicable opt-out signals and provide additional notices or controls required by law.
12. European Economic Area, United Kingdom, and Similar Jurisdictions
If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with similar data protection laws, you may have additional rights under the applicable legal framework.
Where the General Data Protection Regulation or equivalent law applies, you may have rights to access, rectify, erase, restrict, or receive certain personal information, object to certain processing, and withdraw consent.
Our legal basis for processing may include:
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Contract: Processing necessary to fulfil your order or provide a service you request.
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Legal obligation: Processing necessary to comply with applicable laws.
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Legitimate interests: Processing necessary for legitimate business purposes, where those interests are not overridden by your rights.
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Consent: Processing based on your permission, such as certain marketing or non-essential tracking activities where consent is required.
You may also have the right to lodge a complaint with your local data protection authority.
If you require information about a data protection representative or a formal contact point applicable to your location, please contact us at hookrugby@163.com.
13. Children's Privacy
Our website is intended for a general shopping audience and is not directed at children who are below the minimum age permitted to provide personal information under applicable law.
We do not knowingly collect personal information from children in circumstances where doing so is prohibited by law.
If you believe a child has provided personal information to us inappropriately, please contact hookrugby@163.com so we can review the matter and t